“A bad day of fishing is still better than a good day at work!”


Since 2017

Icaru is a company that was founded by passionate fishermen who wanted to provide others with the best quality fishing equipment and accessories. With years of experience in the industry, they had seen firsthand how much time and money could be wasted when it came to finding the right tools for successful fishing trips.

That’s why Icaru developed an innovative line of products designed specifically for anglers looking to make their next catch without breaking the bank. From lures and traps to reels and rods, Icaru has everything you need to get out on the water with confidence. Whether you’re a beginner or a seasoned pro, our reliable selection of top-of-the-line products will help take your game up a notch – so you can focus on what matters most: catching more fish!

About Us Fishing 2
Fishing Life


At Icaru, we strive to provide fishing enthusiasts with the highest quality lures and tools to make their experience more enjoyable, successful, and cost-effective.

We believe in investing in innovative products that our customers can rely on for years of enjoyment out on the water. With our selection of top-of-the-line lures and accessories, including our revolutionary Swifty line of products, we are dedicated to helping fishermen save time and money so they can spend more time doing what they love – catching fish!

Core Values

Committed to preserving the environment and ecology of our oceans by collaborating with eco-friendly organizations that promote sustainable fishing practices and ocean clean-up initiatives. We are dedicated to helping our customers make the most of their fishing trips while promoting a healthy and sustainable future for our oceans.

Our Community

At icaru, we understand the importance of community and strive to give back to the fishing community. We take pride in supporting local charities, organizations, and events that promote fishing-related initiatives and contribute to coastal conservation. In addition, Icaru is a proud sponsor of competitive fishing tournaments worldwide.

Fishing offers a quiet respite from life’s hustle and bustle.
Denk Liu